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I think if you are looking to sell the video you need to produce a teaser / promo to get people to buy it.
The problem as mentioned (and reinforced by some of the comments) previously is that people think there is a wealth of good information out there for free on the web, i.e. youtube, vimeo etc... the problem here is that some/most? information is bad practice, poor or sometimes completely wrong. Considering the materials we all work with, the lack of even basic H&S equipment is astonishing and clearly shows little understanding of the material properties.
Why make a video to sell (shock!) ?? when you have invested xx amount over the years then it's good to pass the info on, maybe hands on tutoring is not in a lot of peoples budget whereas £10-20 for a video is and this can be refered back to as much as required, although I would think something like a locked stream / download would be more preferable in this day and age, although more likely to be less income per item, probably a larger customer base. Decent editing and production is not cheap and not for the faint hearted unless you know someone so the outlay is not just in the materials and time spent making the video. These days, if you are going to sell the video then it needs to be top notch to persuade someone to get their wallet out.
Just as a side note, and something I've noticed recently, people are willing to shell out serious money for a book which may or may not be any good but they are reluctant to spend it on video type media.
Companies like easycomposites, east coast fibreglass and even the manufacturers produce free video demonstrations as it's in their interest to do so, providing insight into the products they sell. The cost of making the video will be offset very quickly if it sells CF, resin, release agent, vac bag, breathers etc... to just 1/100th of the video views.
Good luck with the venture
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